The Best Marketing Softwares Used by Top Marketers

Created on 25 October, 2023Tools • 3 minutes read

Explore the top 17 marketing software tools used by today's industry leaders. From CRM to SEO solutions, dive into their features with popular examples.

What sets top marketing professionals apart from the rest? Is it talent? Work ethic? Creativity, perhaps? Or the way they use technology as marketing software?

Almost 85% of the best marketers belong to companies that earn less than $50 million a year.

So what they do differently is identify the right technological tools they need and excel at using them effectively.

If you're part of a team trying to find the best marketing software to achieve your company's goal, use this manual to navigate the ever-growing and ever-confusing technological maze, just like the professionals.

It's worth remembering that the right choice of marketing software will give your business an important advantage. Here are some of the main pieces of software used by top-level marketing professionals:

The 17 Best Marketing Softwares

1. CRM (Customer Relationship Management):

Helps monitor and track interactions between customers and companies throughout the consumer's buying journey. Some popular ones include:

2. Video conferencing solution:

Provides face-to-face meetings over the Internet. Popular tools include:

  • Google Hangout
  • ClickMeeting
  • Join.me
  • Skype
  • Adobe Connect.

3. Email marketing software:

Helps send highly relevant messages to nurture leads to a sale. Popular tools:

  • MailChimp
  • Constant Contact
  • Active Campaign
  • SendGrid

4. Marketing Automation Software:

Allows you to track the behavior of anonymous website visitors and drive them to purchase with automatic, personalized messages. Some popular ones are:

  • Autopilot
  • Marketo
  • Pardot
  • Eloqua.

5. Printed Material Solutions:

They allow you to convert digital content into user-friendly printed formats. For example:

  • Sitecore Print Experience Manager
  • Priint:Suite.

6. Data Analysis and Visualization Solutions:

These allow you to measure the performance of your marketing efforts. The main tools include:

  • Crazy Egg
  • EyeQuant
  • Google Analytics
  • Kissmetrics Analytics
  • HotJar

7. Content Management Software:

Allows you to create websites and post content on the internet quickly and easily. Popular ones are:

  • WordPress
  • Drupal
  • Joomla
  • Squarespace

8. Landing Page or Website Optimization Software:

Allows you to test, analyze and optimize landing pages and other website content. Some popular ones are:

  • Instapage
  • Optimizely
  • VWO

9. Content Marketing Platform:

Helps you develop a content marketing plan, hire talent, create content and distribute it. Platforms such as:

  • Contently
  • Clear Voice

10. Visual Editing/Design Tools:

Allow you to create visually appealing marketing material. Some favorites include

  • Canva
  • PicMonkey
  • Adobe Creative Cloud
  • Easel.ly

11. SEO Solutions:

Help you spy on competitors' strategies, find unique link-building opportunities and optimize your content for search engines. Popular tools include:

  • Moz, Ahrefs
  • DeepCrawl
  • SEMrush

12. Social Media Solution:

Linkfree is a tool that allows you to gather several links in one place, making it easier for users to navigate and access important information. In addition, Linkfree offers personalization, traffic statistics and other features that can be useful for digital marketing. Linktree is a free tool, with a paid version for those looking for additional features, give it a try!

13. Event Marketing Solution:

Enables an integrated marketing experience before, during and after events. Some popular ones:

  • Event Farm
  • Cvent
  • etouches
  • Attendify

14. Business Intelligence Software:

Collects and analyzes data on a large scale. Some famous ones:

  • Domo
  • Microsoft Power BI
  • Tableau Desktop

15. Banner/Display Ad Service:

Displays ads on the web and monetizes the publisher's revenue. Popular examples:

  • Google Display Network
  • Outbrain
  • Taboola are popular examples.

16. Project Management Technology:

Helps with project management and collaboration with team members. Here are some important ones:

  • Asana
  • Trello
  • Wrike

17. Retargeting Ad Solution:

These allow you to serve ads to prospects based on their behavior, such as visiting a web page, viewing a product or abandoning a shopping cart. Here are some important ones:

  • AdRoll
  • Google Ads
  • Bing Ads

Each of these pieces of software has its own characteristics and features, making them useful and beneficial for different aspects of marketing. Now that you know some of the best marketing software, it's time to find out which ones are best for your business and your marketing goals!

See also: How to boost a post on Instagram: Definitive guide.